Lecture: «History of American famous fashion brands» Part 3

Lecture: «History of American famous fashion brands» Part 3


This presentation will reveal the history of the creation of Top fashion brands and the most popular trademarks (mass market, sports, designer brands). Who founded the labels, how they originated, what their symbols mean and many other interesting facts. On the lecture: We are going to cover the history of the following brands:

  1. Esprit – American clothes corporation with European headquarters
  2. Guess – a special approach to advertising campaigns and models casting
  3. Ralph Lauren – №1 name in menswear design.

It would be very interesting and informative. As always, you will learn some unknown facts. Lecture is supported with visual materials and examples. In addition – Ralph Lauren movie screening.

Led by Particia Ledeneva – Graduate of Central St.Martin’s College, London, UK, and marketing consultant. Please come on Wednesday, 18 July at 7 p.m. (in English)

Register: Register

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