While talking about any kind of consumer goods, we underline the main principle of marketing, which is to satisfy the needs of the customers. Lecture will reveal to the main principals of marketing, methods of selling various production, approaches and characteristics. Lecture is supported with visual materials and examples. Also we will talk about visual merchandising.
Speaker: Patricia Ledeneva – Fashion Design and Marketing graduate student at Central St. Martin’s College of London. Please come on Wednesday, April 18 at 7 p.m. (in English)
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