Please join us on Wednesday, October 19 at 7p.m. for the fascinating lecture: «American Design» In America, design trends shape everything from the way we live to the way we interact with one another. We will look at the major trends that have shaped the American design landscape. Organic design is inspired by organic, and natural forms, this style was made popular by Modernist designers in the 1940s. With the increased popularity of mass-produced items, various industries were designing items with planned obsolescence in mind. Functionalism was born from the principle that objects should be designed based on their purposes. In the 1950s, with the rise of mass-produced objects, consumers were purchasing more than ever. With the influence of megastar designers like Norman Bel Geddes and Raymond Lowey, these mass-produced items were designed in the Functional style. The themes of atomic science and the space races of the 1960s influenced all areas of design, from architecture to graphic design. Futuristic influences suggested an optimistic trajectory for society and the everyday consumer. New-age materials and production techniques were used to create furniture and solidified America as a powerhouse innovator of the time. Projects by Raymond Loewy and Paul Frank, Saul Bass, Bradbury Thomson as well as Eames chairs and Calder mobiles. Director of Moscow Design Museum Alexandra Sankova will tell you all the details about charming and intriguing design movement in America.